This type of message could be scheduled to send repeatedly.

Identify, automated message opportunities based on data that we have. 

Some Examples:

1.) Weekly bulletin message (if bulletin customer)
2.) Automated Holiday Greetings.
3.) Integrate App Messages being in plan ahead.
4.) Happy Birthday greeting. Birthday is available in App profile. (If integration with that DB is possible.)
5.) Message to parishioner that exist in an Evangelus group but not corresponding App Group.