Marketing

St Charles Archived


Comments & Events

Curt Ankin, Director of Marketing at Diocesan
  • Overview
  • Objective/focus
  • Why are you rebranding?
  • Budget
  • Deadline
  • Audience
    • Current customers, ideal new customers 
  • Brand perception
  • Brand goal
  • Primary message
  • Tone/voice/personality
  • Important insights from past experiences
  • Relevant references or inspiration
Caitlin Plassenthal, Designer at Diocesan
7/29

Going with option 1 and 2. Courtney would also like to see another option showing the roof of the building. 

So far everyone is liking option 2.
Caitlin Plassenthal, Designer at Diocesan
Caitlin,

I'm struggling here.  I am just not in love with any of the logos.  They all look great but I just don't feel they are right.

I'm sorry for the extra work. Here is what I am thinking, and feel free to call me crazy.

We can play with the octagon concept without the roof lines/ circus tent look.  (Octagon over the cross, maybe do something like double stroke and empty middle where you see the cross still or maybe an octagon filled in)

OR we just modernize the bell tower logo we already have. Here is a copy of my business card with the logo.