Author: Julia Turner

St. Matthew Brand

Brand Purpose (Why do we exist? Reason for being?)	To share in the mission of Jesus Christ to build the Kingdom of Heaven, we strive to seek, know and love the living God through prayer, fellowship, and service to others. We are the holy, Catholic Church. CCC1
Brand Promise (What do we offer?)	To be a place of encounter with the living God by joyfully professing, living and celebrating our Catholic faith. CCC3
Target Audience	Generation to Generation (CCC 3/Ephesians 3:21)

Core Values	Relationship w/God (Personal, Authentic, Joyful) / SEEK	Truth (Bold, Consistent, Joyful) / KNOW	Relationship w/Others (Welcoming, Inclusive, Joyful) / LOVE	Justice and Mercy (Serve and Lead, Compassionate, Joyful) / SERVE
Differentiators	Eucharistic Sacraments Universal	Scripture and Tradition	Vibrant and Diverse Community	Catholic Social Teaching/Parish Resources
Benefits	Common Identity Engaging Worship	Ongoing Conversion and Growth	Fellowship Belonging	Mission and Purpose

Messaging Theme	We are children of the living God. We are connected in the hope of Christ. We are moved by the power of the Spirit. We are many. We are one. We are Catholic.
Brand Identity	Voice: Authentic, Relatable, Personal, Inviting Visual: Clean, Consistent, Engaging

Vision (What?)	Called to be disciples. Sent to make disciples.
Mission (How?)	Connected in Christ and moved by the Spirit, we reveal the love of the Father to all that we encounter.

Proof Points or Reasons to Believe

St. Matthew Brand

Called to share in the mission of Jesus Christ to build the Kingdom of Heaven, we strive to seek, know and love the living God through prayer, fellowship, and service to others. We are the holy, Catholic Church.	(Catechism of the Catholic Church - CCC1) / God, infinitely perfect and blessed in himself, in a plan of sheer goodness freely created man to make him share in his own blessed life. For this reason, at every time and in every place, God draws close to man. He calls man to seek him, to know him, to love him with all his strength. He calls together all men, scattered and divided by sin, into the unity of his family, the Church. To accomplish this, when the fullness of time had come, God sent his Son as Redeemer and Savior. In his Son and through him, he invites men to become, in the Holy Spirit, his adopted children and thus heirs of his blessed life.
joyfully professing, living and celebrating our Catholic faith / Generation to generation	(Catechism of the Catholic Church - CCC 3) Those who with God’s help have welcomed Christ’s call and freely responded to it are urged on by love of Christ to proclaim the Good News everywhere in the world. This treasure, received from the apostles, has been faithfully guarded by their successors. All Christ’s faithful are called to hand it on from generation to generation, by professing the faith, by living it in fraternal sharing, and by celebrating it in liturgy and prayer.
Generation to generation	(Ephesians 3:20-21) Now to him who is able to accomplish far more than all we ask or imagine, by the power at work within us, to him be glory in the church and in Christ Jesus to all generations, forever and ever.